“The Inner Circle Guide to Customer Engagement & Personalisation” is a contact centre and CX research report based on surveys with over 400 UK & US organisations and 1,000 customers from each country. 

 

Each Inner Circle Guide is available for the US and UK. Updated June 2024.

 

 

Written for businesses looking to improve their customer engagement and loyalty through personalisation strategies and techniques, “The Inner Circle Guide to the Customer Engagement & Personalisation” gives hard data and guidance on: 

  • Using AI to deliver a hyper-personalised experience
  • Developing employees’ emotional intelligence and empathy
  • Using real-time sentiment analysis 
  • Which channels are best for customer engagement & personalisation?
  • Individualising website and telephony self-service experiences 
  • The use of predictive analytics and personality-type matching
  • Managing the customer’s ‘moment of truth’ and winning loyalty.

 

To download this report, and to gain free access to all of ContactBabel’s research and analysis, please complete the registration form at the bottom of the page.

 

If you have already registered, please log in here.

 

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